Filed Chaoan Guxiang, people will think of sanitary ceramics, filed ceramic brand, people will talk about “China’s first town, sanitary ceramics,” the flagship piece of Guo Zihao, this very high gold content of the “calling cards” of the beautiful baked, embodiment of Chaoan guxiang Town, the town government appointed group of people’s hard work, but also witnessed Chaoan Guxiang from OEM production to develop their own brands to the formation of a regional brand journey.
According to “Chaozhou Daily” reported that in recent years, Chaoan Guxiang to build prosperous, civilized and harmonious guxiang as the goal, to establish industry-li Town, brand strong town, technology and quality of Wang Zhen shangxingzhen development strategy, bigger and stronger specialized industry, and gradually expand the “China’s first town sanitary ceramics,” the influence of the strengthening of regional economic development, town planning and management efforts to increase and gradually improve the urban facilities, and create a good investment environment and raise the grade of the provincial town of the regional centers, full the town’s economic and social undertakings showed a sustained, rapid and healthy development momentum. This year from January to September, industrial output value 2.636 billion yuan, 38.6% Bi Zeng, including sanitary ceramics production value of 1.755 billion yuan, 39% Bi Zeng, sanitary ceramics, 31.37 million U.S. dollars export value, 28.8% Bi Zeng.
Characteristic industry achieved remarkable results in
When people are increasingly aware of the brand-building in the importance of economic life, Chaoan Guxiang in brand building has been news of success, in 2004, China Building Sanitary Ceramics Association, the town awarded the “China town sanitary ceramics” title ; Last year, China Building Sanitary Ceramics Association, the town awarded “China’s first town sanitary ceramics,” the title Guxiang play regional brand, bigger and stronger is the characteristic industry began to take shape.
Chaoan Guxiang a total of more than 390 sanitary ceramics enterprises, of which 64 above-scale enterprises, with the furnace 13 thousand cubic meters, Nissan, 45000 sets of sanitary ware nearly 13 million pieces of sanitary ceramics, sanitary ceramics, the country’s total annual output about 40%; the town received more than 20 provincial and ministerial level for more than enterprise product awards or promotion certificate; 80 enterprises of the product through ISO9000 international quality management system certification; sanitary ceramics reached more than 400 registered trademarks, patents, products 98; 2 companies products are rated as provincial famous brand products, two companies famous trademark was rated R, three provincial high-tech business enterprise, two enterprises were certified exports to the U.S., more than 20 by the provincial or state enterprise products ministerial the above awards or promotional certificate.
The brand to create a solid advance
Year after year, the Chaoan Guxiang and guide enterprises to establish brand awareness, and striving for famous brand names marked activities in the town from top to bottom to form cultivated brand, to develop the brand, business branding, promotion, brand, good atmosphere, from the multi-take “singles champion” to do , the hold up guxiang brand “team title.”
One hand, they actively guide enterprises to strengthen the standardized management, cultivating BrandName require ceramic enterprises to establish their own trade mark, brand. At the same time to actively apply for and obtain “China’s first town sanitary ceramics” brand, but also increase regional brand promotion efforts, through the publication of “China’s first town sanitary ceramics,” special issue, using some of the more famous trade fairs, trade fairs, as well as newspapers, magazines, television, Internet and other media advocacy to raise the town’s market visibility and business reputation.
On the other hand, they also actively encourage businesses to declare the title of provincial-level famous brand products and famous trademarks, brand names marked increase in the number of provincial level; guide the provincial-level famous brand names have been marked and the Chinese brand-name companies to declare China the title of well-known trademarks, brand names in China, and strive to There were marked breakthroughs, and strive to build up a pool in the market have greater influence on the corporate brand. At present there is a registered trademark of town up to more than 300, where “Europe and the United States Fall”, “Cheong Europe”, “Euro”, “Connor”, “United States”, “Only Ya-Ni”, “rifa”, “the United States Long, “” Dream good “,” Makino “, etc. more than 30 brands enjoy a high reputation in the market.
Support measures in place to guide
In the increasingly fierce market competition, in the tough trading environment, the guide and support the enterprises bigger and stronger, becoming guxiang Town, the town commissioned focus of work in recent years. They encourage businesses to become bigger and stronger characteristics of sanitary ceramics industry, expanding production scale, foster key industries, the formation of large-scale, intensive production. In 2006 we have introduced new seven scale businesses, town size enterprises reached 64.
Guxiang Town, the town government appointed group of people realized that to win the market’s “magic weapon” is to strengthen the product quality, to promote independent innovation. They guide enterprises to enhance product quality, awareness, attention to quality management, and in strict accordance with the new quality standards, good quality. At the same time do a good job protecting intellectual property rights, combat against fake and shoddy products, and promoting product quality and continuously improve the product grade be increased gradually. At present, the product of sampling more than 90% pass rate. “Europe and the United States Fall”, “Rongchang”, “Connor” and a number of enterprises to introduce advanced management mode and quality certification system, the town has more than 120 enterprises through ISO9000 quality system certification, some enterprises through the United States, Australia, Korea, Malaysia, State water quality certification and accreditation.
They guide the introduction and use of sanitary ware businesses of new technologies, new materials and new equipment, research and development of nano-glazed, matte glaze and other new technology and new products. Enhance their own R & D, create their own-type ability to push the board to promote gas-fired kiln technology, encourage the use of natural gas, improve product quality, reduce production costs, increase economic efficiency. Enhance scientific and technological innovation ideas and innovation. 2006 enterprises have three “high-tech enterprises in Guangdong Province,” the title of the current town of “Aoyama”, “good dreams”, “Rongchang”, “extraordinary”, “Huahai”, “Europe and the United States Seoul,” “central” other seven enterprises were “Provincial High-tech Enterprise” title.
They also organize the backbone enterprises to participate in Canton Fair, Nakasu Expo, Shanghai and other types of building materials fair trade and economic activities and expand domestic and international sales channels, improve the products in the market share. Vigorously develop foreign-oriented economy, the implementation of export-oriented strategy, and guide enterprises to go out to the international market, foreign trade, exports rose year by year. And to actively help enterprises to apply for import and export right, another “create issue”, “Guangdong tide”, “Nils” and other six companies qualified to apply for import and export business, the town total to 34.
Efforts to improve the investment environment
To strengthen the development potential of enterprises, their emphasis on the hardware environment, do everything possible to complete roads, water supply, power supply facilities, and continuously improve the infrastructure, providing a good environment for economic development.
Since last year, they start the demolition of the ancient bamboo highway construction projects; start-island water supply project, the investment more than 400 million yuan in building the two water works and pipe network laying; invested more than 170 million yuan of water the United States, Donggang water supply pipe network; Investment 3.3 million yuan to complete the laying of maple Kong and ancillary works; funding invested over 600 million yuan in building a blessing waterways; invested more than 100 million to complete the Village East, Village Road, 1.7 km long concrete road surfacing; invested more than 100 million to complete the Cotton basket pit landfill, etc.. They also high-standard planning, high starting point for the building of two large ponds characteristic of the Maple Industrial Park, Hengxi characteristics industrial park, and meteor Po characteristics industrial park, enhance the characteristics of the economy for sustained development.
They strive to improve social order and economic order, the establishment of the town people, service centers, and strengthen the government and various functional departments of the business services, and continuously optimize the soft environment for investment. Especially with regard to the town, corporate financing difficulties, the problem of inadequate financial services, take the initiative to create conditions for the introduction of the world’s top 500 enterprises – Industrial and Commercial Bank of China Co., Ltd. settled Guxiang provide better financial services, and further broaden the financing channels for enterprises to promote the local economic development.
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